There are many tools available for getting insight into the performance of your website. When it comes to speed and ease of use, Google Cache is unrivalled. As a result, it’s a useful tool for keeping track of certain aspects of your website. Here are a few reasons why you should be using Google Cache as a website owner.
Check for Duplicate Content
Have you ever clicked on a link, only to find yourself on the wrong page? This happens when you have very similar or duplicated content and Google doesn’t separate them in the index. When this happens, only one will be stored in the cache. This is bad for your SEO and creates a confusing cache situation. It is time to look at these pages and take away the duplication.
You’ve increased your SEO or content production efforts and want to ensure that Google is aware of the changes. Having a look at the Google cache will give you an idea if it has been crawled. If the amendments haven’t been updated, it means that they will still need to be indexed. You can go to Google Search Console’s URL Inspector to confirm whether they have.
What your competitors are up to
Doing a Goggle search for your product or service and seeing your competitors site above yours if frustrating and taking away business. By comparing their cached pages to the current versions of their sites you can see what changes they have made and incorporate them into your own website. Getting back to the top could be a quick Google cache check away!